Steve,
Great post.
With regard to what we call QANTAS, it should be a "PREMIUM" airline, not LEGACY.
In line with this, and contrary to some posters who suggest we need to focus on cutting costs and reducing fares, we should be giving reasons for customers to justify paying that little bit more... by offering a premium product.
QANTAS has been far too reactive... they need to be on the front foot; innovate and lead the pack. Offer modern aircraft, superior service, meal of choice in business and first.
This requires a visionary leader... something QANTAS don't have. They need to look for somebody who can lead and motivate the frontline staff and somebody who understands the concept of being an industry leader!