Speaking of advertising. Thursdays Sydney Morning Herald for example. Page 3 or so, a 1/2 page ad for Jetstar. A few pages later, a FULL page ad for Jetstar, oh yeah and happy 7th birthday Jetstar!
Not a single Qantas ad in the whole paper!
Can't even remember the last time I saw a Qantas ad onTV?
Qantas does have a nice big billboard next to the airport, but by the time you get there, you have already bought your ticket - on a different airline!!!