Facts are:
QF 500 million dollar profit.
VA 0-80 million loss.
QF Increase in pax numbers.
VA Decrease in pax numbers.
QF Total industrial turmoil
VA Approaching EBA for Domestic & unresolved Long Haul. Good Morale ATM.
QF Whole premium market to themselves since Ansett collapse.
VA Rolling out a good product and likely to attract some from QF.
Overall JB is moving the VA team in a better direction than it was under BG. As he said there was no option to not upgrade the brand the money had to be spent. AJ is annoying staff and some customers. However I don't think you can ever write off the QF group, it is big and powerful. Having said that, this JB fellow has a serious work ethic. He is on a mission like no other. If he keeps the staff onside the way he has from the start he might actually get the QF board's attention. As he said, his secret weapon are his staff. I have to say its a refreshing approach.
I hope both companies do well.