For take off's regardless of x-wind component (below the aircraft x-wind limitation) I roll the control column into wind as necessary
From the 737 FCTM re crosswind take off's:
"Limit control wheel input to that required to keep the wings level. Use of excessive control wheel may cause spoilers to rise which has the effect of reducing tail clearance. Large control wheel inputs can have an adverse effect on directional control near V1 (MCG) due to the additional drag of extended spoilers"
The amount of control wheel deflection often varies with pilot personal technique and unnecessarily excessive deflection throughout the take off roll can invalidate V1 because of spoiler drag at high speed and increase the take off distance