PPRuNe Forums - View Single Post - Future of Qantas in jeopardy: Joyce (Merged)
Old 7th Jun 2011, 03:32
  #205 (permalink)  
Oldmate
 
Join Date: Jun 2005
Location: Aus
Posts: 139
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Possible Playbook

1/. Run down the Qantas brand and the share price, while rapidly building J*
2/. Provoke a major industrial storm
3/. Use this to justify rapidly deploying J* on selected Qantas routes
4/. Sell off Jetstar + assets to private equity buyers such as KKR, to "save" Qantas
5/. "sorry, that didn't work", Q into receivership, its the governments problem now.
6/. Reposition J* in the market, with lower cost base and only Virgin to compete with
7/. We now have a far leaner airline with new planes, cheaper staff and no pesky Qantas Sale Act.
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