Williams said BA will launch a marketing push later this year. "We are looking at how we do some marketing of the brand, and you will see that over the next six months." He added: "We have £1bn of investment over the next few years.
My expectation is that they will do this by deciding that franchised commuter operators from non-London points are the way to go, upping their investment in FlyBe, repurchasing some of Loganair, both at considerable expense, and rebranding them both under the BA banner.
The repainting of the fleets will be just coming to completion when Keith Williams' successor then comes along, decides that franchised commuter operators are not the way to go, and flogs off both the operators to their managements for £1.