The most important aspect is that she gives a journalist what they need in a digestable form...
Or in already digested form, as in eaten, swallowed and processed. In other words, she writes the stories for them and the lazy little swine just stick them in their newspapers. You could see evidence of that when the Murdoch press ran pretty much the same article in three different newspapers about the pilots' EBA claims from a 'document that was brought to the Daily Moron's attention', i.e. probably hand delivered in a Qantas van with a cover letter signed 'with love from the Qantas
PR department'
.
They do it to people in other industries too, so don't feel that aviation is special. Ask anyone in law, entertainment, science et al about what the media do to information. By and large journalism is no longer a profession, and with a few notable (and ageing) exceptions, these days they are often just hacks who rebadge press releases and advertorials.