Look what you're starting to come up against
What good PR can do for you
Now, your first reaction is what has that got to do with pilots and engineers?
If you're reading what's in this thread then you should be getting worried because this is redefining Australian air travel. It looks slick, it looks enticing, it looks professional. Hate to say it because they are classics and beautiful in themselves but school kids in a choir and the nostalgia trip makes you QF guys look old and very, very tired.
So what does it mean for you?
This is what good
PR can do for you, that ad is brilliant in conveying a the message they want to convey. It is anything but the ad you'd expect from a LCC. They are reinventing, they are going large and they have put something out there that is fricking smooth as. Pilots and Engineers need this sort of thinking on their side to beat the tired QF mindset. Reinvent the game and win.