If an individual is sexist, that should be highlighted. Not punished, but highlighted, and that person should be helped to understand why they were being sexist, and why its wrong.
What a load of patronising politically correct bollox, designed to ingratiate oneself with the female fraternity (if there is such a thing). Next thing we know the thought police will have us all incarcerated until we are taught to think the correct way.
If I want to employ a male worker for a physically demanding job because it is more suitable for a man than a woman, am I being sexist? If a woman running a hair dressing salon wants to employ a hunk dressed as a chippindale in a bow tie and boxer shorts to sit on the reception desk because for some strange reason the women seem to like it, is she being sexist? If I advertise for a secretary and get applications from an equally qualified male and female, but I prefer to look at the woman rather than the man, am I being sexist? and if I pick the man instead, am I discriminating against the woman? Examples are endless. Get a life....