A few catch phrases:
Qantas: Safety first Qantas Asia: 98% Safe
Qantas Asia: The worlds most inexperienced airline
Qantas Asia: Made in China
Personally I think "Qantasia", whilst a great play...should not be used as it requires some interpretation. For a media campaign it needs to be simple and instantly understood...so I think "Qantas Asia" should be used. My two cents
Last edited by crosscutter; 29th May 2011 at 00:12.
Reason: spelling