I'm with Evo - keep it short and sweet and they'll ask if you miss something. Having said that, I always stick the 'VFR' bit in just before the 'from', e.g.
"helicopter G-ABCD, Robinson R44,
VFR from A to B"
The 'helicopter' at the beginning warns them that I don't want to be fannying about with circuits when I'm inbound...
[edited to gloat about jumping the queue in the circuiit]
