ALEA Fed Sec,
I think the problem raised related to the Sunrise show particularly where not only was the message missed but also the delivery was an issue. Seemed that it may have been advisable to look at the approach.
No disrespect to the individuals, but this is a tough gig and they are up against the best spin doctors, so maybe matching like with like would be a good start.
You need to bring the fight up to them and bring Joe Public with you. Sadly that just is not happening at the moment. Half the battle in these events is getting the public on side, you have that but are leaving them posted wondering what is going on (in my view) as the Rat spins constantly.
cheers and good luck