Sunfish - Your words are quite wise and I agree with most the content. When I did my media training I was taught to stick to 5 key points and to keep repeating them over and over again. The points can't be 25 words sentences, just something as simple as "Qantasia". If you or anyone else can list the 5 key points that you think we, that is the Engineers and the Pilots, should be repeating over and over again, it would be much appreciated.
We have already ruled out "working families" and "moving forward".