Who knows what was happening in the office (cockpit). Unreliable airspeed indications, stall warnings and watching the altimeter winding down.
My feel is the overwhelming urge to pull up to address the reality of loss of height.... being led to believe they must be in a dive, not dropping like a brick due to being held in a stall.
No time, confused data and three pilots possibly adding to the confusion.
We grieve for all on board.