PPRuNe Forums - View Single Post - Qantas Pilots, You Are Losing The Battle.
Old 27th May 2011, 03:21
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Tuner 2
 
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rodchucker, not sure you understand what I mean by "editorial agenda" - it does not just refer to the one column editorial in a newspaper on the letters page...

The extreme naivety on this thread is alarming. All these lovely motherhood statements about "get out there" and "get some professional help" ignore the reality that the form of media covering the story will shape and present the story as they choose to. You could do a two hour interview explaining every aspect of the pilots' case in perfect detail and language - BUT THIS DOES NOT MEAN IT WILL BE PUBLISHED - regardless of whether you have engaged no PR firm or the world's greatest BS artist!

It comes down to what the media WANTS to publish. Hence the pilots will get, in my opinion, more balanced coverage from the ABC and SMH than they will from the Telegraph.
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