AIPA - For the life of me I cannot understand why you haven't employed the (expensive) services of a top-notch
PR firm.
If you have, then its time to fire them and use a different company.
Pilots fly planes.
PR gurus sell (spin) messages.
For F@$ks sake, wake up to the peril approaching and SPEND SOME $$$$$ on a first rate
PR consultancy who will be ON MESSAGE, ALL THE TIME, far better than any pilot!!!
PG