Hi Beags!
Sounds like The Club is in a similar situation to the 1960's. A younger generation who were not interested and an older generation resistant to change. Back then the dress requirements were altered and a disco introduced. Add a compulsary membership at all officer training establishments and suddenly The Club was full!
This time, with a shrinking Air Force, they should look to the retirees. Many of whom have resigned due to the cost and difficulty of getting into central London. Maybe a country membership at reduced cost would entice some to return. Afterall, it seems odd that people who use the club every day pay the same subs as those who only use it once a year! I would certainly be interested in rejoining if the subs were say £50 a year.
Another area they should maybe look at is squadron reunions. Why do we attend them in pubs in central London but not in The Club? Atmosphere? Cost? Dress regulations? Surely they could attract some trade if they offered deals to hold them in the function rooms?