The pricing setup by the LCC is just plain ridiculous. It's like me advertising to sell a Cheese and Ham Sandwich for 0.99 and then when you arrive at the cashier to pay being told you have to pay a foot and mouth surcharge, cheese shortage surcharge, a cash fee and a charge for having a reciept, with the total price becoming 9.99....
If the fees such as online checkin, fuel charges, taxes are mandatory, then they should be in the price, only the absolute options should be seperate.