"I think primarily the union's concerned about whether they've got less industrial clout when the EBA comes up in 2013," Mr Buchanan said. "We make no apologies. The focus for us is about creating a profitable, successful business and it's tough, the airline game's tough."
Of course they are concerned of having less industrial clout, this is the exact reason you are doing this! You want to crush them in 2013.
Thankfully BB, you won't be there
As for focusing on creating a profitable, successful Airline business, you could just cut out the Airline side completely and focus on muffins!