lomapaseo: "Service sells ... safety doesn't"
I agree that, overall, it does not. All carriers are reluctant to use it for the fear of the next prang providing the media with even more horrible headlines.
However, Saftey
does sell - for me. Service I can adjust to by eating before the flight and making sure that I have a bottle of water in my hand case. Saftey - I cannot touch and I willingly pay more money for a seat on a carrier that I trust. Or, trust more than the competition!