"One way to look at it is that if we didn't have the ancillary revenue we wouldn't be making any money. We would be losing money," Mr Buchanan said.
And there you have it - straight from the horses mouth. Jetstar fares are not sustainable without finding other ways to make passengers pay. It might even be fare to say that low cost carrier fares are not sustainable.
All the rubbish about how the legacy carriers are gouging the traveling public. As I have often said, if you want to pay bus fare - travel by bus!