Chronic Snoozer:
I can't see how the seat demand would 'cost' $15 million a year. The seats would be empty otherwise wouldn't they?
It doesn't matter a flying *** what you think, know, understand.
It is what the public thinks!!! NOT YOU!!!!
There is no point explaining words like "sub load", etc., all the public knows is that they have to pay thousands of dollars for a seat, and you greedy bastards want one for free!
For goodness sake hire a professional to do your spin for you. Patient explanation and reasoning about empty seats will get you absolutely nowhere!