Premium and absolute passenger numbers have been improving even despite the threat of IA.
Of course they have been. The world is coming out of a very deep recession and companies are lifting travel bans, there is a natural 'drag' effect.
Chuchinchow is right, though, once a company loses a loyal customer, it is hard work to reclaim them.
I asked you a few posts back if you work for BA and I notice you did not respond.
I put it to you that you know little about the real workings of an airline and that you might be better to refrain from posting such definitive comments about the situation at BA and listen to Betty Girl (and other employees) who actually understand what they are talking about.