PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 13th May 2011, 00:38
  #104 (permalink)  
33 Disengage
 
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New Singapore Qantas

Mr Joyce has made a mess of running the "Qantas Group" so far. Share price has plummeted, no dividend, at war with 34,000 of it's 35,000 employees, over $80 million of fines for corrupt management practices, poor aircraft fleet mix, lost premium brand advantage status to Virgin Australia etc, etc.

How about managing Australian Qantas well, before worrying about starting an expensive, risky Singaporean Qantas?
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