Anyone have any idea about the new name? Any chance of the name Ansett coming back from the grave?
Personally, I think it still has value - in fact, I think SQ backing helps alleviate the bad baggage it had in its later days - ie. old, "cracking" planes - new fleet. No money, about to collapse, crass management - SQ, fairly rich, seem to doing quite well business wise - perhaps not in the HR side of things, from what I hear.
I think SQ backing gives it a sense of reliability.