Agreed. Unfortunately the market around Doncaster is more geared towards a low-cost airline serving the route. Obviously KLM would work but that's because of the onward worldwide connections it can seemlessly offer not to mention it is well known in the surrounding areas.Even the business passenger market will look elsewhere for the cheapest availabilty to save money these days. Though it will be great if it does well, for the price you are going to pay, apart from being able to flying from your local airport,it just doesn't offer anything else different than flying with say bmibaby from EMA just 50 minutes away and then still be able to get another couple of return flights out of the money saved!!!