OliWW
I agree with they should look to operate profitable routes, but I just don't see a 2 x weekly JFK, for example, being viable, as business passnegers wouldn't buy it, and Jet 2 have no interline agreements that would open up the rest of the US using JFK as a gateway. SFB used to be a 757 destination, before the advent of ETOPS 767s, and nobody these days would swap a direct 767 from MAN for a one-stop on a 757. A weekly YYZ might work, as the 757 can certainly do it, and it is very much a VFR route which works well from most regional airports, and might well do likewsie for EMA, but it would probably need the support of tour operators such as Canadian Affair to really succeed.