J.B. was actually brought in to implement these changes and change the airline because it was "caught in the middle" between J* /tiger and Qf. This has been a work in progress for a long time, hasn't been implemented as a knee jerk reaction to losses. V.B weaknesses under the old model have been exposed in the last couple of years and the only way to continue to survive was to change the model....enter J.B. I think trying to capture a small amount of the business market (after around 10% more, 20 % total) is the only way to go. It will increase the yields, as flights are regularly very full and is easily achievable provided the service is up to scratch. The cabins look great, for once the job hasn't been half done. Companies that didnt use V.B in the past on longer sectors, only shorter trips due to no business class may use Virgin Aust exclusively. The changes in the last 12 months around the place have been really positive.
