it is an interesting situation.
jetstar and QF have virgin surrounded.Cant really compete at either end.
JB ( who actually was respected by many at floor level unlike some) must move decisively to stem the damage.
Make no mistake, it is a gamble that must be taken. He has to try something different and is giving it his best.
He knows QF inside out and realises the fact that QF failed to really look after the top end relying on inertia, the freq flyer , lounges etc to keep the biz sector wrapped up despite a deteriorating product.
The full wrap front page adverts in todays newspapers would have been read by masses of QF's best bizoids.Good tactic , bloody expensive I am sure, but spells he means business.
For those QF wage slaves it is great.QF domestic makes good money and will need to kiss a lot of backsides and likely spice up the product.
In the end it means higher fares and a move up market to shore up the biz sector.
Nice to see a race to the top for a change. QF have a huge head start but with some luck JB just might force them to change.