Virgin has just bled a lot of cash, regardless of the reasons the industry is dynamic.
Tiger and QF have similar issues to deal with, now
VB is throwing a lot of money into a venture that is tightly held and will continue to be tightly held by QF. Analysts are predicting this to be a watershed that could cripple a 'New World' airline.
Borghetti is no 'Messiah', he is a CEO with little left to do other than rebrand in the hope of capturing some of the high yield market.