Onion,
Let's just get some perspective.
Firstly, Darlo FC are a non-league club who according to Football365 have an average attendance of 1886 a game....it's not the Champions League so get it into some form of scale.
The harsh reality is that changing public transport, the name and anything else is a red herring compared to the reality of a commercial world. There are not the range of flights to where folks want to go at a price they want to pay. Blame whoever but unless that changes it's a slippery slope.
Buses to Richmond for squadies late at night, once a week trains are all utterly irrelevant unless the above mix / formula changes.
It would be great to see both NCL and DTV do well but one is struggling and trying to hold station and the other is in freefall. MP's won't change a thing, the airport has to offer the right mix at the right price and get the punters back in. Simples.