PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 3rd May 2011, 04:08
  #55 (permalink)  
whatever6719
 
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I dont know if I agree with that scenario Ugly.

Do you really reckon Orangestar or whoever would delibately trash Qantas to the extent that you are saying, then resurrect it later just so it can do away with a unionised workforce? Im sure even they could think of simpler ways of cutting costs that destroying an iconic Australian brand like that.

Even though aussies love to hate Qantas, I dont think they would allow it to be run out of Singapore. Even the govt would baulk at that.

In my humble opinion, I really do think a successful 2 brand strategy was their intention, but, they got greedy. They saw the savings that could be made by "Jetstarising" Qantas and they have sadly gone too far with it.
The media is now running with that as per the article yesterday in the Fairfax papers and the our declining market share internationally speaks for itself.

We need a swift, wide broom. And it cant come a moment too soon.
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