Maybe some clout required from the pilot community here. After all, ATC are saddled with this nonsense for about 10 transmissions as the culprit a/c transits the sector/airfield.
Spare a thought for the aircrew who have to use the c/s from start to finish.
P.S.
Why do most long-haul flights still have civilized call-signs? Today, over Mt. Belzoni we saw:- DAL133, DLH418, BAW274, COA47, KLM971, VIR19, QTR046, SWR40, etc.
Anyone seen 'Midland 1' recently?