PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 2nd May 2011, 20:49
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ciport
 
Join Date: Apr 2011
Location: aust
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Every thing is about cost

"Everything is about cost"

This has been the management "style" for the last 10 years. Unfortunately this is the most short-sighted way to run a business . The constant cost cutting may have improved short term profitabilty (=management bonuses) but it has been pursued to such an extent that it has degraded the product significantly.

You have to spend money to make money but they wont spend any money on long haul because its not making any money because they haven't spent any money on it. Catch 22.

Frozen food.
Yes j and y class food is prepared in Bris, frozen and trucked as far away as Perth. Google snap fresh.

Last edited by ciport; 2nd May 2011 at 20:53. Reason: the letter y
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