PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 2nd May 2011, 17:27
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rodchucker
 
Join Date: Aug 2007
Location: australia
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Everythings about cost but what about customer retention and making customer and employees happy?

Some costs seem to be treated differently......What about the bonus driven culture, reimbursement for tax effect changes, retentions payments and post employment consultancy and spin doctors?
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