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30th April 2011 | 20:52

#5 (permalink)

Denti

Joined: Mar 2001

Posts: 4,563

Likes: 35

From: I wouldn't know.

We used to use DODAR (back when BA owned the company), nowadays we use FORDEC.

Facts
Options
Risks/Benefits
Decision
Execution
Check

All of those CRM decision models are pretty similar and they all work well enough.

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