PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 29th Apr 2011, 03:43
  #19 (permalink)  
C441
 
Join Date: Aug 2005
Location: Brisbane
Posts: 356
Received 115 Likes on 46 Posts
A friend recently did a business study, that included interviewing staff, of one of our recently successful football clubs.
He came away with one overriding impression.
From the property stewards to the CEO there was one common perception; we are all responsible for the result on the field and the success of this club and we are given the appropriate resources and support to achieve it.

This could not be said for Qantas today.
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