PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 29th Apr 2011, 03:11
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legaleagle73
 
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My wife is an HR manager for a large international company. She recently went on an organisational development course run by a well respected firm in that field. I won't give all the details because I don't want to cause grief to anyone but, essentially, after speaking about how employees should be treated, Qantas was raised as an example of a company getting it all wrong. Anyone see a theme here?
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