PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 29th Apr 2011, 02:24
  #16 (permalink)  
ampclamp
 
Join Date: Jul 2008
Location: Skating away on the thin ice of a new day.
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keg

Keg, I have a mate who is a Chairman's lounge card holder and is a director at a large multi national industrial firm. He has worked in HR /IR for years and is well informed in regards to the QF way.
I've had many conversations with him about QF HR and IR in particular and they are very poorly rated in that area. Quite the example of how not to do it.
The culture must change from the top down. Until then it is confrontation and do as I say not as I do.
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