PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Old 27th Apr 2011, 05:14
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Ken Borough
 
Join Date: Aug 2007
Location: All over the Planet
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Since the float, the 'management' (a term I use loosely) had neither the courage nor foresight to reinvigorate Qantas. Instead, the easy path was taken and Jetstar created. The rest is history!
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