PPRuNe Forums - View Single Post - Qantas and Its Appalling Brand Management
Thread
:
Qantas and Its Appalling Brand Management
View Single Post
27th Apr 2011, 05:14
#
2
(
permalink
)
Ken Borough
Join Date: Aug 2007
Location: All over the Planet
Posts: 868
Likes: 10
Received 12 Likes on
5 Posts
Since the float, the 'management' (a term I use loosely) had neither the courage nor foresight to reinvigorate Qantas. Instead, the easy path was taken and Jetstar created. The rest is history!
Reply
Ken Borough
View Public Profile
Find More Posts by Ken Borough