Don't hold your breath, it was at the NATS stand I overheard the above, though there was interest in the Skydemon solution, trust me the 'offenders' were the ones that were staring at it with glazed eyes and saying 'ooh that looks complicated'
I think too it is a good initiative, though it will be the new to flying and younger pilots that will I think benefit the most. I personally simply bought and paid for the same sort of solution years ago, at least now I don't have to keep up my subscriptions.