one simply cannot create a new market
That is simply wrong. If it were true most of the businesses around the world would not exist today and thats exactly what low cost airlines did for the masses in years gone by.
The other drivel about an unfair market! All the newbies have the opposite view....... the established guys can run cheaply because they have paid off their "old" aeroplanes and the likes of Blink are having to pay off new aircraft.
The market is free for all and if you cant take the heat, stay out of the kitchen.