Skipness, for weeks I've been trying to remember the name of that airline! So, once again, thanks!
I think you are probably right, the market for the west coast seems to be set up for outbound bucket and spade routes while Edinburgh has the stronger inbound pull.
I think in this economic climate it would take a brave operator to have a go with expensive to operate aircraft, while trying to maintain a low price point.
I think it was probably just wishful thinking on my part (just to make my travelling life easier!)