@W.Knight
I agree with you here.
IATA and main manufacturerers are part of the aviation world.
They want to know (my assumption is that they already know. they keep a close track of all their big clients profits and business trends). Anyone who has in interested in aviation would like to know.
What Im talking about is the general public from all over the world. They dont care about our profit share. My point is that EK profit is not global news.
EK is, of course, interested about the impact of its anouncement is going to have in media. They already know more or less, as they work with big
PR companies which can measure the impact in advance..
EK profit is never gonna make the first page in Times, NY Times or CNN. this sort of news is treated in business pages and economics shows, unless is something extremly out of ordinary.
In local and regionaly media the subject is gonna have more coverage but this is because of the proximity rule. Its something strongly related to the country and the Gulf region.