Baby expansion at BHD
Seems to me baby is doing the same thing that EI did when it arrived at BFS - trying to "steal" market share from established players on a route e.g EI went head to head with Easy on Amsterdam but soon gave up. Baby is now going head to head with Easy to Ams only from BHD rather than BFS. EI got its fingers burnt and soon had to retrench - will baby have to do the same - at its prices I cant see it growing the market?