It's not that posters feel doom or gloom about airlines developing new routes that will boost their income and grow the income and investment in the areas they serve. It is that the baby announcement brings nothing new to the party. There may be a short term benefit for the passenger but it will be as it has been in the past, short term. BA has yet again encouraged an airline to start routes already served from NI, sometimes even from his own airport. TIL and the City Centre Organisation who have welcomed the decision, should be ashamed of themselves, it shows their lack of understanding of the business. With the possible exception of the AMS, already served 9 times per week, these routes will not generate one inbound passenger.
I would suggest that with the Ryanair and Easyjet ventures having both failed, the For Sale sign should be erected quickly before the increased competition from Easyjet impacts these planned routes and the current dream of growth becomes another nightmare, with even fewer options left, and even less chance for any return on Hans investment. But as banks regularly say, the value of your investment can go down as well as up.