I thinlk you all missed my point. My point being NI only has a v small population so why not try and serve it better with more choice rather than more airlines going over the same routes. Its the same as the UK when busses deregulated, too many busses chasing not enough passengers. The market needs to be expanded rather than diluting down and down the pot of passenegers you have.
And as for Dub, if the route is right the passenegers will come from the entire island.
It is almost sad to see the airlines in BFS and BHD chasing after the same passenegers going to the same place time and time again when we all know that within 18 mths bang and the route quietly pulled.