Psychologist
Well, if the collective psychosis of 5700 of your customer facing workforce continues to be led and influenced by the likes of DH (with SWP add-ons), irrespective of how illogical that might appear to those outside of planet BASSA, employing a good shrink to help understand, and more importantly, turn around that collective psychosis is a very sound business/commercial strategy. Where else do BA go without using the nuclear button ?