Hi caucatc,
I've never heard the expression you've used here, either, and that's after 30 years in the business.
In my current country, we use a SID or RWY heading. We know that a runway heading instruction may not result in a runway centreline track, but we'll know the wind and how it will act on the heading when the aircraft gets airborne and work around that. It's a simple and useful way of getting aircraft quickly away with all players knowing what to do with a minimum of work in the cockpit.
Cheers