I'm sure the "boys" like it when you wear it. Advertising is directed at a specific market.
This is basic Freud..straight out of the books. Take some one with little esteem or qualifications, give them a job that pays little and works their ass off. Ask them to put in extra hours with no extra pay and break basic regulations to make to company profitable so it can survive and you can have a new Orange shirt. Maybe an extra one if you get "employee of the month". But if you can put those extra shirts in the bank towards your retirement, or buy food to feed your family with those shirts, then maybe it's a good deal. I'll bet Lance uses his extra shirts to pay for his BMW. How much you spose that shirt costs? 500 peso's at best. So get out your abacus and see how many shirts per hour you are making each payday.
Jet Blue uses Freddie Mac coupons, probably cause they are cheaper than shirts.
You might want to research which market the shirt is directed towards.
